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Great roundup, Rodrigo, as always. The funny business topic reminded me of the "rogue social media manager persona" that's trending as an advertising strategy, with Duolingo as the biggest example. I love seeing humor, playfulness, and not taking everything so seriously, as a strategy from brands.

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Thanks, Leticia! Never heard of the rogue social media manager persona but I know exactly what that is hahah. I love Duolingo on TikTok, I was talking about today! I'm enjoying this movement as well.

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