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I never quite got the "I can't wait for the release of x" mentality though. Because when you step back, you realize you're injecting judgement purely based on marketing hype in the absence of any measurable quality.

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hmmm, i understand your point. however, i wouldn't say "purely based on marketing hype", though. let's say you already know an artist's work and you enjoy them, I think it's natural to create anticipation and expectations about what they're doing next. the presence of measurable quality is, in this case, the previous experience and knowledge you have about the artist's work. of course, i'm also risking being disappointed. at least that is the truth for me :)

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I've been disappointed often enough by favorite artists that optimism and projection is rarely a substitute for the real thing. I've also been greatly surprised ... typically by artists I initially had much lower expectations about. And isn't that great? Room for mystery and generative surprise.

So I asked myself: what do we really get out of premature excitement "vaporware"? This oddly happens in not just the arts, but before Apple and Google press announcements. So I've opted against biasing on rumor, despite every media wonk publication who comes up with their detailed January list of "x movies we're excited to see this year". That's more marketing misinformation ... if not outright fabricated conjecture.

Hence my tendency to leave space for artists to surprise me, no expectations.

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