šāØThe Nexialist #0107
like our parents | crossing the chasm | the MAYA principle | futures garden | idiolect | flor de maracujĆ” | echolalia | iām not here to make friends
Welcome to another cyber trip through neurons, zeroes and ones, the nexialist
hey, you! i hope this message finds you well at least a bit curious. this week iām spending some time with my parents in the south of brazil, close to argentina. after (i think) more than 10 years of not visiting their home, where i lived decades ago, it all feels like time-traveling: the furniture, the house, the pets, nature, the flavors, the sounds... not only looking feeling the past around me but also feeling and reimagining possible futures. iām having a blast, feeling nourished, pampered and connected to my roots, so i write you today with extra love, a warm heart and a full belly, all necessary for the best brainsparks. read until the end for some new words, trends terms, futures resources and fabulous music. š«āØ
1 year ago Ā» ā¤ļøāš„āØThe Nexialist #0057 : Show Me Love | Multiamory RADAR | Love Languages | PRÄ°SENCĆLÄ°NENSÄ°NĆÄ°NCIĆSOL | Naked Chills | Apocalyptic Pop | Chemistry | Eroticism and Self-care | Connection
2 years ago Ā» ā¤ļøāØThe Nexialist #0006 : Valentine's Day | Saudade | Where Should We Begin? | Monogamy, Explained | (Non)Monogamy | Relationship Anarchy | Social Serendipity | Culture of Proximity | Pixelated Love | BDSM Test
š«like our parents
this is one of the most touching songs in the world, in my opinion, and it gets me every single time. it resurfaced in my memory as i was coming to visit my parents in their home after (more than) 10 years without doing so. so this reaction video showed up when i was looking for it.
tanya wells, who is a singing coach, does more than just react to the powerful voice of elis regina, one of brazilās most beloved singers, but also explains/translates the context in which this was performed. in a nutshell, this happens during a dictatorship in brazil, and the song is calling out the people (us) who are not willing to change, behaving just ālike our parents.ā also, quite resonant with whatās happening now. itās a punch in the stomach. you can get chills and watch the full performance with english subtitles here.
šcrossing the chasm
by coincidence this post from mission.org appeared in my inbox, with a term that is new for me, also
Geoffrey Moore first described the āCrossing the Chasmā theory in his 1991 book of the same name. The gist is that thereās a gap between those who are eager to take risks and try new technology (the early adopters) and those who need more convincing before they adopt (the early majority).
So, how do you overcome this chasm and bring your tech (or new idea) to the masses?
read: How to Introduce People to New Ideas
šthe MAYA principle
this reminded me about a concept that was buzzing a few years ago as the universal theory of cool: the MAYA principle - Most Advanced Yet Acceptable. the term was coined by raymond loewy, father of industrial design. he is partly responsible for that retro-futuristic 50s american dream aesthetic, as he designed cars, buses, trains, home appliances, logos, etc.
loweyās trick was this: to sell something surprising, make if familiar. to sell something familiar, make it surprising.
it made me think how we could flip this around (and the ācrossing the chasmā) and apply this to regrowth/regenerative strategies. i donāt have an answer, but my brain might spit something out (am i thinking iām AI now??)
read: How Marketers Get You to Buy New Stuff - The Atlantic
š±futures garden
i donāt know where this link came from, but iām enjoying johannes kleskeās resources, which is called a futures garden. i read a couple of pieces and i just love their visualization tool.
Iāve also set up a digital gardenāa space for the seedlings to grow and intertwineāat garden.johanneskleske.com. While the notes blog is for publishing ideas, the digital garden is for putting them into context and developing a wiki-style repository of terms and concepts.
š idiolect
i got a new book in brazil and i am having such a good time. caetano w. galindo is a writer, translator and professor and brings us on a trip on how portuguese (or brazilian?) came to be the language that it is today. latim em pĆ³ (latin in powder) is an expression used by caetano veloso in the song lĆngua (tongue) to talk about the brazilian language. i am learning so much. one of the new words that stood out is idiolect:
An idiolect is the dialect of an individual person at one time. This term implies an awareness that no two persons speak in exactly the same way and that each personās dialect is constantly undergoing changeāe.g., by the introduction of newly acquired words.
just as this plays with the idea that we each speak our very own personal languages, it brought me to freudās idea that a neurosis is āan individual religiosity.ā
In Obsessive Actions and Religious Practices (1907), his earliest writing about religion, Freud suggests that religion and neurosis are similar products of the human mind: neurosis, with its compulsive behavior, is "an individual religiosity", and religion, with its repetitive rituals, is a "universal obsessional neurosis." (wikipedia)
šøflor de maracujĆ”
iām loving and dancing to this new remix from iconic gal costa. flor de maracujĆ” (passion-fruit flower) is such a beauty and one of my favorites. dance with me! (btw, why is there no maracujĆ” flower emoji?)
š§ echolalia
yves tumor released a new song/video recently and i canāt get enough of it. also, i learned a new word. connecting it to idiolect, i see it as this moment when we are learning/unlearning our language.
echĀ·oĀ·laĀ·liĀ·a /ĖekÅĖlÄlyÉ/ noun
1. PSYCHIATRY meaninglessĀ repetitionĀ of words just spoken by another person, occurring as aĀ symptomĀ of mental conditions.
2.repetitionĀ of speech by a child learning to talk.
āØiām not here to make friends
well, this fabulous song/video came out a couple of weeks ago and itās EVERYTHING. and with so much fabulousness, there had to be a dark force showing the prejudice around us.
read: The Sam Smith Video Backlash Is Nothing But Homophobia And Fatphobia Combined | CLASH
see you next week, MAYAs š¹
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I truly believe innovation comes from bringing improbable areas together, and thatās why I called this project The Nexialist. Some sectors are known to be self-referencing and hermetic. Sometimes teams are on autopilot mode, focused on the daily grind, which hinders innovation. As a Nexialist, I like to burst these bubbles, bringing references from different areas, and maintaining teams inspired and connected to the Zeitgeist.Ā
I offer inspiration sessions called Brainsparks, creative desk research (Zeitgeist Boost), PlugānāPlay deals for workshops and sprints, and other bespoke formats. If you want to know more about this, send meĀ an e-mailĀ with your challenge(s) and we can figure something out together. Check out my website and some work Iāve done below: